Global Bass Online                                                                                March 2002

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As of this writing, Global Bass Magazine  passed the half million hits per month mark. All in one month and a short one at that! This past few issues the count has been increasing from 50,000 to 75,000 hits per month. Amazing stuff. And this on a site where everyone still has their clothes on, (which is a particularly good thing in my case! ~For your sake!)*

This, our 17th issue is also our 2nd anniversary as an online music magazine. Our first issue had a mere 2200 readers. In the past 24 months we moved from a quarterly to a bi-monthly, then finally to the point where it was patently clear that we had to upgrade to the monthly format. 

There are also serious plans to go hard copy starting on a quarterly basis in the near future. This will take pledges for subscription from you folks as well as some backing from manufactures advertising.  

I am looking around right now for a manufacturer who would like to donate a really fine series of prizes for a give-away for that first issue. Lots of free promo in that for the willing participant. 

We also want to give something really cool as a subscription sign up prize, so pass the word around to your luthier friends.    

 

Needless to say, I am setting my sights for the Million Hits Per Month point, something I see as entirely possible by late this year.  

We have also decided to really push our BassStuff Online section. That part alone gets over 80,000 hits  per month. So if you are an artist or a manufacturer that wants to sell your creations on our highly trafficked site, for a ridiculously low fee, contact us. The cool thing is it is free to post your stuff, nothing sold, nothing charged. And you get to keep your inventory. Nothing to risk. (As an addendum to this, I got a hilarious email this morning from a manufacturer who felt this was too risky, that he would rather fork out big bucks ahead of time to another mag, no guarantees. I guess I really will never be a salesman!)

 

 

Our Cover Story --  John Paul Jones 

I remember clearly back in 1970, sitting in the cafeteria of my high school, counting the days, minutes and seconds until Graduation. Over the PA, someone from the Audio Video Subculture would pump in whatever they thought was cool.  

Funny now, when I think back, how all the hippies who hated the Establishment with every fibre of their being went on to become the biggest and most rule loving Establishment we have ever seen... and the geeks in Audio Visual now sell us $15+ tickets to see their movies in a theatre near you!  Revenge of the Nerds. Itís a strange world!

Anyway...cafeteria, waiting for Graduation...enter the loudest caterwaul of music I had EVER heard. Frantic bass and guitar, indecipherable  yelping vocals and huge huge drums. Who were these guys ? I recall saying to my friends, ®Now THAT was the ugliest song I have ever heard!® 

Little did I know that I knew very little. (That lesson is something I have been relearning on a daily basis since then). That song was one of the first of many tunes from a band that went on to find respect and fame beyond belief.  

Itís important to remember that when Jazz first started finding its focus, those that didnít understand it, felt threatened by it and accused it of being chaotic and dissonant. Here I was doing the same. Already a pseudo critic and only 18!  

The song was Communication Breakdown, the band... Led Zeppelin. Over the years to come Zeppelinís bassist, our Cover Story guest this month, went on to become one of the finest bassists rock has ever seen. He did this while still managing to remain a quiet, almost shadowy creature. Few knew much about John Paul Jones, fewer still realized until much much later just how very much of the sound of Zeppelin hinged on the tungsten backbone he added to their tunes.  

Everyone knew of the other three members, the drummer with the huge sound, John Bonham, for his larger than life way of living everything he did.  Jimmy Page and Robert Plant as much for their unique approach to their craft as their role of singer and guitarist in a giant band. 

John Paul took the back seat in all this. He was at peace with his role both as a keyboardist and the bass player in this monster rock and roll machine. For all his skill however, he remained mixed fairly far back in the music. At a level left for the usual role of the rhythm section, JPJ plied his craft.   

It is only now, after all these years, that people, particularly bassists, myself included,  have truly woken up to what he was doing and just how truly good he was at it. We are honoured to have him with us this month.

 

Warren Murchie

 

* webguy's note:  even a clothed Warren is a risky pic for this site.

 

 

                                  

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